Bloomreach Engagement (Exponea)

This document is intended to serve as a guide for integrating Bloomreach Engagement (Exponea) into ZAP~POST.

Bloomreach Engagement can integrate with ZAP~POST in two ways. Pushing Recipient Data from Bloomreach to ZAP~POST Bloomreach scenarios can be used to push recipient data from Bloomreach to ZAP~POST in order to create mailings. This is explained here Getting ZAP~POST Event Data back into Bloomreach Whenever a key event occurs in ZAP~POST such as a mailing being Sent or a QR Code being scanned an event can be created on your Bloomreach Customer profiles. This is explained here