Data References

HubSpot Terms

Term	Definition	Usage
List (Static)	Static collections of contacts, usually created manually or through an import process	Used for sending one-time campaigns or emails to a specific group of contacts.
List (Active)	Dynamic groups of contacts that meet certain criteria, automatically updating as customer data changes	Used for targeted marketing campaigns based on behaviour, demographics, purchase history, etc.
Contacts	Detailed records of individual customers, including contact information, preferences, and behaviour history	Used for segmentation, personalisation, and targeted marketing campaigns.
Company	Detailed records of individual companies, including contacts and preferences	Used for segmentation, personalisation, and targeted marketing campaigns.

ZAP~POST Terms

Term	Definition	Usage
Campaign	A Campaign is made up of a name, fields, paper stock, content and submissions. It can be reused multiple times for multiple Direct Mail Sends	Used to create designs and associated records for physical mailing
Submission	A submission is a collection of records that is submitted against a campaign	The submission will contain data specific to the campaign and will be paired with a Scheduled Send.
Record	Contains the data for an individual customer the client is targeting for a campaign	Recipient data such as first name, last name and address details for an end user. Records can go through a Cleanse process
Data Connection	Shows when a list is connected to a campaign	This shows all campaigns that're connected to a list. Multiple lists can be connected to a campaign
Sync History	Logs when ZAP~POST has ingested data from HubSpot	Can be used to see when ZAP~POST ingests data from a list or segment as well how many profiles are received
PAF	As part of address processing, ZAP~POST takes the records you've submitted and uploads them to the Postcode Address File aka PAF	The UK Postcode Address File (PAF) is a database that contains all known 'delivery points' and postcodes in the United Kingdom. The 'delivery points' held on the PAF are routing instructions used by Royal Mail to sort and deliver mail quickly and accurately.
Cleanse	Deceased and gone away checks are included as part of ZAP~POST's data cleansing process.	These checks are performed against a list of 3rd party services/agencies such as The Bereavement Register and Mailing Preference Service