Data References
Hubspot Terms
List (Static)
Static collections of contacts, usually created manually or through an import process
Used for sending one-time campaigns or emails to a specific group of contacts.
List (Active)
Dynamic groups of contacts that meet certain criteria, automatically updating as customer data changes
Used for targeted marketing campaigns based on behaviour, demographics, purchase history, etc.
Contacts
Detailed records of individual customers, including contact information, preferences, and behaviour history
Used for segmentation, personalisation, and targeted marketing campaigns.
Company
Detailed records of individual companies, including contacts and preferences
Used for segmentation, personalisation, and targeted marketing campaigns.
ZAP~POST Terms
Campaign
A Campaign is made up of a name, fields, paper stock, content and submissions. It can be reused multiple times for multiple Direct Mail Sends
Used to create designs and associated records for physical mailing
Submission
A submission is a collection of records that is submitted against a campaign
The submission will contain data specific to the campaign and will be paired with a Scheduled Send.
Record
Contains the data for an individual customer the client is targeting for a campaign
Recipient data such as first name, last name and address details for an end user. Records can go through a Cleanse process
Data Connection
Shows when a list is connected to a campaign
This shows all campaigns that're connected to a list. Multiple lists can be connected to a campaign
Sync History
Logs when ZAP~POST has ingested data from Hubspot
Can be used to see when ZAP~POST ingests data from a list or segment as well how many profiles are received
PAF
As part of address processing, ZAP~POST takes the records you've submitted and uploads them to the Postcode Address File aka PAF
The UK Postcode Address File (PAF) is a database that contains all known 'delivery points' and postcodes in the United Kingdom. The 'delivery points' held on the PAF are routing instructions used by Royal Mail to sort and deliver mail quickly and accurately.
Cleanse
Deceased and gone away checks are included as part of ZAP~POST's data cleansing process.
These checks are performed against a list of 3rd party services/agencies such as The Bereavement Register and Mailing Preference Service
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