ZAP~POST Events in Bloomreach

When Bloomreach profiles are processed through ZAP~POST, they are updated with events to keep you informed of any changes. Below you can see the data contained in each event that ZAP~POST will publish as well as an example event as seen in Bloomreach

Submission Creation - Added when the profile is received into ZAP~POST

Event Name: ZAP~POST Submission Created

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign

Direct Mail Rejected - Added if the profiles address fails postage address checks

Event Name: ZAP~POST Direct Mail Rejected

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
RejectedDate(UTC): The date the record was rejected

Direct Mail Sent - Add when the ZAP has been sent

Event Name: ZAP~POST Direct Mail Sent

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign

QR Code Scan - Added if a recipient scans a QR code on the ZAP

Event Name: ZAP~POST QR Code Scan

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
ScanDate(UTC): The date the QR code was scanned
ScanTime(UTC): The time the QR code was scanned
DestinationURL: The URL the recipient was directed to

Direct Mail Returned - Added if the ZAP is returned to sender

Event Name: ZAP~POST Direct Mail Returned

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
ReturnedDate(UTC): The date the returned Zap was received to sender

Events are created automatically and can be viewed on user profiles.

PreviousHow profiles are updated NextKlaviyo

Last updated 12 days ago

Event Name: ZAP~POST Submission Created ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025 CampaignName: The name of the campaign that record was submitted against CampaignId: The unique identifier for the ZAP~POST campaign

Event Name: ZAP~POST Direct Mail Rejected ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025 CampaignName: The name of the campaign that record was submitted against CampaignId: The unique identifier for the ZAP~POST campaign RejectedDate(UTC): The date the record was rejected

Event Name: ZAP~POST Direct Mail Sent ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025 CampaignName: The name of the campaign that record was submitted against CampaignId: The unique identifier for the ZAP~POST campaign

Event Name: ZAP~POST QR Code Scan ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025 CampaignName: The name of the campaign that record was submitted against CampaignId: The unique identifier for the ZAP~POST campaign ScanDate(UTC): The date the QR code was scanned ScanTime(UTC): The time the QR code was scanned DestinationURL: The URL the recipient was directed to

Event Name: ZAP~POST Direct Mail Returned ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025 CampaignName: The name of the campaign that record was submitted against CampaignId: The unique identifier for the ZAP~POST campaign ReturnedDate(UTC): The date the returned Zap was received to sender