ZAP~POST Events in Bloomreach

When Bloomreach profiles are processed through ZAP~POST, they are updated with events to keep you informed of any changes. Below you can see the data contained in each event that ZAP~POST will publish as well as an example event as seen in Bloomreach

Submission Creation - Added when the profile is received into ZAP~POST

Event Name: ZAP~POST Submission Created

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign

Direct Mail Rejected - Added if the profiles address fails postage address checks

Event Name: ZAP~POST Direct Mail Rejected

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
RejectedDate(UTC): The date the record was rejected

Direct Mail Sent - Add when the ZAP has been sent

Event Name: ZAP~POST Direct Mail Sent

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign

QR Code Scan - Added if a recipient scans a QR code on the ZAP

Event Name: ZAP~POST QR Code Scan

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
ScanDate(UTC): The date the QR code was scanned
ScanTime(UTC): The time the QR code was scanned
DestinationURL: The URL the recipient was directed to

Direct Mail Returned - Added if the ZAP is returned to sender

Event Name: ZAP~POST Direct Mail Returned

ScheduledSendId: The unique identifier for the ZAP~POST Scheduled Send
SubmissionId: The unique identifier given to a batch of records submitted to ZAP~POST
ScheduledSendDateUTC: The date for the scheduled send e.g. 01/01/2025
CampaignName: The name of the campaign that record was submitted against
CampaignId: The unique identifier for the ZAP~POST campaign
ReturnedDate(UTC): The date the returned Zap was received to sender 

Events are created automatically and can be viewed on user profiles.