Ometria

This document is intended to serve as a guide for integrating Ometria into ZAP~POST

Summary functionality:

• Collect recipient data from Ometria segments.

• Set the frequency of data collection.

• Map to ZAP~POST Campaign.

• Map any custom fields you have set up in the ZAP~POST Campaign.

• Ometria Contacts are updated to record recipients who have/have not received a ZAP.

• Any returns (undelivered mail) are updated on Ometria on a daily basis.

Integration to Ometria is directly available from your ZAP~POST account, once signed in.

The following pages detail how to connect your Ometria account to ZAP~POST, and how to connect Ometria segments to Zap Campaigns.

Set up is self-service whilst ZAP~POST will assist and manage the set up where required, at no additional cost.

In addition to this integration, you may also set up webhooks from Automation campaigns, directly into a ZAP~POST campaign.